Veronica is the CEO of Seafood Industry Australia (SIA), Managing Director of Sydney Fresh Seafood (Aust) Pty Ltd, a member of the Agriculture Industry Advisory Council, a member of the National Fisheries Advisory Council, and a passionate advocate for the Australian seafood industry.

Sydney Fresh Seafood is a fresh seafood retail and hospitality business currently operating 18 stores across NSW and QLD. Established in 1978, Sydney Fresh is still a family run business which now employs more than 150 people and is ever growing and innovating to meet the rapidly shifting retail environment and consumer expectations.

Veronica led the membership drive to establish SIA – the first ever national peak body to represent the interests of the wildcatch, aquaculture and post-harvest sectors of the Australia seafood industry. Established in May 2017, SIA is the uniting voice of Australian seafood. Social licence, resource access and positive media representation are key strategic activities of SIA.

Veronica has a Bachelor of Economics (major in Marketing and Accounting) from Sydney University, a Diploma in Event Management from University of Technology, Sydney and is a very proud graduate of the National Seafood Industry Leadership Program (NSILP) 2015.